Insurance/Financial


Situation:


A fortune 500 company came to Original Impressions (OI) looking for a way to better organize and
execute its multicultural brand activation + marketing efforts. The OI Marketing team came to the
rescue with a powerhouse of ideas and solutions to make these brand activations a success.


Solution:


OI Marketing was given 50 events over the course of 12 months. The team was able to organize,
brainstorm, plan and execute each of the events through a common brand strategy. The OI team
allocated each event into a spreadsheet and listed the demographic, attendee total and purpose
of the event. In this way, a common brand strategy would be created. From designing skins +
retractable banners to implementing branded selfie sticks, Retire In Style Kits and social media
paddles, OI Marketing handled each activation and ensured attendee appreciation.


Results:


Thanks to the consistency of the brand activations, the Company received a copious amount of β€œhits”
on social media, tradeshow/event success and brand name recognition. Moving forward, the client
has received a larger budget thanks to the success received this past year. OI Marketing has simplified
the hectic brand activations by organization, planning and new, fresh ideas.