Transactional Banking for the Win

Transactional Banking for the Win

This past week, we were a sponsor at the Florida Banker’s Association’s (FBA) 130th Annual Meeting. As a leader in the print, mail and marketing space, we were proud to exhibit our proverbial wares, armed with brochures, case studies, giveaways and for the challenge – a putt-putt golf game at the opening reception that provided attendees a chance to score tickets for prizes by hitting PCI-branded golf balls into the target.  

And we scored too!

The event provided us with a platform to reach many of the top banking leaders to discuss our high-volume statement, billing and invoice printing. Par for the course were our end-to-end suite of services – creative, print, mail, marketing, signs, ebusiness, ad specialties, and so much more – that complement their financial print needs.

We up our game by inventorying premium stock and custom envelopes and craft high-impact messaging that transforms transactional documents into highly targeted marketing tools.

And we provide unmatched visibility via intelligent sorting that allows us, and ultimately our clients, to read, print, verify and track any single piece of mail throughout the assembly process.

Taking the “ace” is our supporting regulatory compliance – SOC2, Type II and HIPAA Compliance certifications – that safeguard critical information through the workflow process.

And for the win? We help clients with their “A” game by analyzing, understanding and automating the process for managing large volumes of incoming and outgoing mail via our 10-Point Mailing Systems Analysis program, which helps identify overall efficiencies and the ever-important cost savings of mail services within their companies – at no cost to them. To schedule your complimentary audit, visit www.surfpci.com/10pointsystems7

#ProTip to help up your game and save some green – Sign. Up. Today.

 

The Envelope: The First Part of Corporate Storytelling

The Envelope: The First Part of Corporate Storytelling

Let’s be honest, we all love a good story, because stories go beyond the telling. They’re about the sharing – the communicating why we do what we do.

In marketing, the first part of that story, very often is the envelope the story is packaged in. It’s a little old-fashioned, but people still like to open their mail – especially if it’s sealed in an envelope with a compelling design or message. From plain or printed, standard or custom, offset or digital, we have the envelope that is right for your business.

And lest we forget the paper? The story continues with the paper, as it’s still the preferred medium for several types of information and the proper mail-handling ensures that said “paper” and accompanying envelope reach existing and prospective customers.

And so, the story goes that a choosing the right printing and mailing partner — with the equipment, services and expertise to get the job done – can mean the difference in achieving business goals and missing the mark. That’s why we recently published a white paper entitled “5 Must-Have Capabilities for a Print Partner in the Digital Age.” If you haven’t already checked it out, you may want to consider doing so. It just may be everything you didn’t know, you didn’t know about how an envelope can set your brand’s story in motion.

Just read and see…

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Setting Standards

At the risk of sounding cliché, it’s a new year and new you, but while many are tasking themselves with personal goals and objectives, they are also taking a deep dive into their professional ones. Well the same is true for brands; a new year means a new opportunity to take a fresh look at your brand standards – from typeface to tone to the tools leveraged to tell your story.

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A Brand Standards Guide is the keeper of all things your brand. It puts rules in place – not to limit creativity but rather to keep a brand identity consistent and recognizable so that consumers make a connection between the logo, the product and the brand promise. Beyond being a set of rules, a Brand Standards Guide is a tool that is used by designers, copywriters and anyone else who uses the various elements of a brand to create collateral that tells a succinct and cohesive story. 

So what’s in Brand Standards Guide, you ask? There are a few key elements that must be included:

Color Palette: primary, secondary and any complementary colors

Typography: the one or two typefaces that showcase the look and feel of your brand

Tone: the voice of your brand whether it’s more corporate, or whimsical; does it use all caps or lowercase

Various Uses: appropriate orientation whether it is horizontal or vertical and if any accompanying taglines or elements should be included along with it

So if we’ve got your wheels turning and your creative juices flowing, it may be time to reevaluate your brand standards to make sure your brand is, as they say, on brand. If you need help figuring it out, the PCIOIpowerhouse will help power up your brand. By the way, Happy {Brand} New Year!

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Happy International Print Day!

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Happy International Print Day!

Happy International Print Day, the day marked around the world to celebrate all things that make print unique in the marketing mix, and all the tools that make the print experience possible.

As a print powerhouse, we understand and appreciate that in an increasingly digital world, print in all forms, including direct mail, provides the sensory input that clients crave, giving advertisers the biggest bang for their buck. And when direct mail marketing is paired with digital marketing in an optimized media mix, advertisers get stronger results, and consumers respond on an emotional level, creating connections that are difficult to forget.

Four Reasons Why Direct Mail Marketing is Effective

1. It Commands Attention

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Direct mail gets a viewer’s attention in a way that digital marketing might not. Why? For starters, there are fewer distractions. When you receive a direct mail marketing piece, you aren’t being distracted from another task. As a result, you’re more in control of the length of time you interact with each piece. And on average, people spend 25 minutes with direct mail pieces.

2. It Creates a Greater Sense of Trust

A recent study that surveyed people in 13 countries found that 90 percent of respondents prefer direct mail marketing to social media, and 63 percent said that they thought print ads were more trustworthy. Perhaps as a result of this perception,
92 percent of shoppers in another survey say they prefer direct mail when making purchasing decisions.

3. It’s Fun

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Everyone loves getting mail. Whether you’re opening a card from a loved one or browsing through your favorite clothing catalogue, sitting down to read your mail can be enjoyable – and an added textured varnish or an interesting fold or a uniquely sized piece will help a direct mail piece stand out.

4. It’s Personal without Being Creepy

While a banner ad that calls you by name makes you feel spied on, personalized direct mail marketing feels friendly and exciting. Companies can create more personal relationships with customers by sending special birthday offers, catalogues that complement previous purchases or simple promotional pieces personalized with a customer’s name.

So there it is, just a few reasons why we love print. You can join us and print lovers from around the world in declaring your love for print today. Feel free to share what you think makes print a beloved and invaluable part of today’s media mix by tagging #PCIOILovesPrint and #IPD17.

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For The Love of Presses

Reliable, high-performing speed. 

Unmatched precision control. 

Custom, long range applications. 

We’re not talking about the latest sports car. For the love of presses, people, we’re talking about the Océ VarioPrint i300, the new cutting-edge press installed at the PCIOIpowerhouse that offers our clients a wider print range and faster, more efficient one-to-one marketing pieces. 

Dare we say the future of print production is here at PCIOI? And as one of the early adopters of inkjet in South Florida, we’ve supercharged our print arsenal with the latest offering by Canon Solutions America, a leader at the forefront of print technology, to deliver a consistent end-to-end client experience from strategic planning through market delivery. 

But don’t stop the presses just yet. Inkjet is a winning alternative to conventional systems for its ability to offer single-off sheets, short runs and personalized prints #truth. But beyond this, the applications for inkjet are many. There is addressing, wide-format (sheet, roll-fed and hybrid), flatbed imprinting systems and high-speed sheet-fed – all the things that get our printing juices inks flowing. That said, the single greatest advantage of the i300 is that it is without question the fastest and highest quality sheet-fed production inkjet press in the world.

Still too, new applications are developing almost daily, and if you ask us that’s reason enough for us to press on. If you want to see the Océ VarioPrint i300 live and in action, contact us today. 
 

 
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Corporate Giving: It's In The Backpack

Break out the crayons. Pull out the paper and pack a backpack.

Each year, school supply lists grow, and families in need struggle to find a way to ensure their children will be able to go to school with their necessary supplies.

Enter PCIOI, faster than the homeroom bell can ring. This #PCIOIpowerhouse knows just how to rock that schoolhouse – and its growing list of supplies.

We kick-started our newly launched corporate citizenship program with a Backpack Drive, benefiting Second Chance Youth Outreach, which supports the inner-city youth of today with the programs, support and resources they need for a second chance for their families.

We provided the backpacks; our employees provided the supplies and the students provided miles and miles of smiles.

Our weeks-long efforts delivered more than 190 backpacks that will go toward helping the students of Second Chance Youth Outreach excel in the 2017-2018 school year. According to Executive Director Miguel Mendez, prior to our call of support a few months back, he did not have any funding in place for a backpack drive. He had no idea that one call would have afforded his organization so much – and that’s in large part due to all of our employees.

By providing a brand-new backpack filled with school supplies, the kids can show up to school ready to start the new school year on the same level as their peers and excited to learn. Through their efforts, our employees demonstrated that there is no more powerful force than the human spirit.

We are the #PCIOIpowerhouse, helping to build our South Florida communities.

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From Brick and Mortar to Click and Mortar

Let’s get digital, folks. And by that we mean, let’s channel the Eye of the Tiger and take brick and mortar to click and mortar with all your marketing collateral and supply management needs.

Are you ready to take command of your brand? To boost your marketing impact while still maintaining your brand standards and controlling costs?

Enter the PCIOI resource portal that combines the same automation you would see in a manufacturing plant, with the sophistication of online tools that are fully integrated. Anyone you authorize in your network can access and order materials online with a single sign-on. You set up user roles, permissions, and approval levels in the portal – so you can be confident that anything they can access is what they are authorized to use. 

More power to you…automation allows you to maximize your print spend by keeping better visibility and control of your marketing inventory. So, if there’s a new product launch down the road, or vertical specific details that need to be highlighted, you can leverage our print-on-demand services and ensure you update your materials accordingly so the information you are presenting is always current and up to date.

And to quote Rocky Balboa, that’s how winning is done.

#PCIOIpowerhouse

There’s a Business Case for Business Continuity

There’s a Business Case for Business Continuity

5…4…3…2…1…no, that’s not the countdown from Mission Control, but it very well could be. Companies today face an unprecedented number of potential exposures and they must be armed and ready for the punch.

Having a Business Continuity plan in place, especially if you are a B2B provider (like we are), to help mitigate those risks is more than smart business; it’s the right thing to do to promote corporate resilience in the face of potential disruptions to the business,

A business continuity plan should include executive succession planning, emergency preparedness and disaster recovery. This will ensure your company has critical back up and resiliency in the hours, and days, after a threat.

Here we offer up a few reminders as to why a plan should be part of your business’ master plan:

  1. It’s about the business – Businesses should look beyond its service portfolio and communicate the plan to clients. Chief among these is having the right technology and security systems in place to protect both physical and intellectual property
  2. It’s about planning and practice – A plan is only helpful if it works. We’ve got ours on repeat, especially now that hurricane season has started. A pre-defined business continuity plan maximizes the chance of a successful recovery by eliminating hasty decision-making under stressful conditions.
  3. It’s knowing who’s on first – and knowing what’s on second (noooo, it’s not the Abbott + Costello shtick; there’s nothing funny about business continuity). Having clearly defined roles help bring a daunting task down to size.
  4. It’s about reflecting your company's culture – Clients demand uninterrupted access to critical data. Having safeguards in place, and testing them each year to make sure they are effective and flexible, is the cost of doing business in today’s on-demand marketplace.
  5. It’s more than technology – Along with having data colocation, businesses should consider having other details in their continuity plan for facilities, equipment and inventory.

So that’s it in a nutshell. Dare we suggest that if you keep these tips in mind when planning your plan, you’ll be business-continuity-game-strong when the need arises…and we sure hope it doesn’t.

#PCIOIpowerhouse

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Blog That

It’s a Momtra we’ve held onto since Kindergarten: go in there, introduce yourself to everyone and connect with one or two friends.The same is true about blogging – although one or two friends can easily be communities of like-minded people who want to hear your story. It’s important for brands to put their best face forward, reach across the World Wide Web and start an open and honest dialogue with consumers. Blogs provide that opportunity to take an offline conversation – online – in an effort to deepen the connection with our customers (we’re hoping you’ve got that loving feeling for ours)!

At a recent brand activation for a client (it didn’t hurt that it was a blogger conference), we had the opportunity to make genuine, direct connections with other leading brands and put a friendly face behind them. We also discussed trends and shared best practices and hosted social gatherings via live stream interviews.

So where are we going with this? Well, if your company doesn’t already have a blog, start one. And if it does, get on there more often and get a conversation going.  We leverage ours to showcase recent projects and discuss what’s new in the PCIOI world. Admittedly, we, too, need to do it more often. Lest we not forget that blogs create opportunities for sharing. Whether your audience likes it, emails it or Tweets it, they are validating your content – and validating you as a thought leader. 

So go ahead. Dish it. Tell us what you want to see and hear. These blog posts are not about us. They’re about you.  Wanna collaborate? Comment below. Need help blogging? We’ll help power one up for you.

In the meantime, don’t mind us; we’ll be brainstorming our next post.

#PCIOIpowerhouse

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Powerful Recognition For Our Powerhouse

NEWS FLASH: Postal Center International (that’s our parent company) was seen mixing and mingling with South Florida’s Business elite at the South Florida Business Journal’s “Business of the Year” signature awards dinner last night. That’s because we were named one of three finalists tapped for the prestigious title in the $50 to $100 Million In Revenues Category. While we didn’t win (kudos to you, Hypower!), we are both proud and honored to have been nominated.

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Our President Ismael Diaz said it best: “We are continually redefining the space we work in – at each of our facilities and within our industry. We push the envelope, literally and figuratively, when it comes to the level of service we provide our clients, as well as the dedicated focus we place on having the right people, equipment and processes in place to ensure we deliver at the highest standards.”

And that’s just why he’s at the top of this #PCIOIpowerhouse. He is laser focused on an aggressive acquisition plan, as well other capital investments and operational enhancements to grow our business. In fact, in the last two years, PCI has tripled its revenue and profits while laying the foundation for new growth, which will ultimately benefit the South Florida economy and its labor force. Chief among these has been technology. In addition to hiring a new Chief Information Officer to oversee the IT infrastructure and security across the Company’s family of brands, PCI has made several enhancements to the existing IT network and infrastructure to increase speed, performance and responsiveness.

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The Company also received SOC2 Certification that allowed for the implementation of internal controls, security practices, policies and procedures to manage the flow of data throughout its organization for those clients in highly regulated markets. To support this, security cameras were installed to optimize visibility facility-wide; access control systems were placed at all entry points to provide restrictive access and tracking facility-wide; all network security endpoints were hardened to ensure encryption, best practices and data integrity are maintained; and security training of all employees and in-depth security review and background checks were conducted on all employees with access to sensitive data.

Additionally, the Company received G7 certification, which is an industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this helps the Company’s clients ensure brand consistency across each print run.

Above and beyond this, PCI invested in new equipment, which offer a wider print range and help more efficiently deliver on one-to-one marketing initiatives. It also added an inserting system, which allows letters and flats to be processed on the same system. Barcode scanning, optical mark reading (OMR), 2D barcode scanning and optical character recognition (OCR) are now supported.

All together, these investments have positioned PCI’s family of brands to better serve clients (that’s you!), allowing for unmatched accountability, greater efficiency and streamlined decision-making (and, that’s a win for us).

Watch out, South Florida Business Journal. We are coming back for round 2 – bigger, faster, stronger. That’s just what you can expect from the leading print, mail and marketing solutions provider!

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