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For The Love of Presses

Reliable, high-performing speed. 

Unmatched precision control. 

Custom, long range applications. 

We’re not talking about the latest sports car. For the love of presses, people, we’re talking about the Océ VarioPrint i300, the new cutting-edge press installed at the PCIOIpowerhouse that offers our clients a wider print range and faster, more efficient one-to-one marketing pieces. 

Dare we say the future of print production is here at PCIOI? And as one of the early adopters of inkjet in South Florida, we’ve supercharged our print arsenal with the latest offering by Canon Solutions America, a leader at the forefront of print technology, to deliver a consistent end-to-end client experience from strategic planning through market delivery. 

But don’t stop the presses just yet. Inkjet is a winning alternative to conventional systems for its ability to offer single-off sheets, short runs and personalized prints #truth. But beyond this, the applications for inkjet are many. There is addressing, wide-format (sheet, roll-fed and hybrid), flatbed imprinting systems and high-speed sheet-fed – all the things that get our printing juices inks flowing. That said, the single greatest advantage of the i300 is that it is without question the fastest and highest quality sheet-fed production inkjet press in the world.

Still too, new applications are developing almost daily, and if you ask us that’s reason enough for us to press on. If you want to see the Océ VarioPrint i300 live and in action, contact us today. 
 

 
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Corporate Giving: It's In The Backpack

Break out the crayons. Pull out the paper and pack a backpack.

Each year, school supply lists grow, and families in need struggle to find a way to ensure their children will be able to go to school with their necessary supplies.

Enter PCIOI, faster than the homeroom bell can ring. This #PCIOIpowerhouse knows just how to rock that schoolhouse – and its growing list of supplies.

We kick-started our newly launched corporate citizenship program with a Backpack Drive, benefiting Second Chance Youth Outreach, which supports the inner-city youth of today with the programs, support and resources they need for a second chance for their families.

We provided the backpacks; our employees provided the supplies and the students provided miles and miles of smiles.

Our weeks-long efforts delivered more than 190 backpacks that will go toward helping the students of Second Chance Youth Outreach excel in the 2017-2018 school year. According to Executive Director Miguel Mendez, prior to our call of support a few months back, he did not have any funding in place for a backpack drive. He had no idea that one call would have afforded his organization so much – and that’s in large part due to all of our employees.

By providing a brand-new backpack filled with school supplies, the kids can show up to school ready to start the new school year on the same level as their peers and excited to learn. Through their efforts, our employees demonstrated that there is no more powerful force than the human spirit.

We are the #PCIOIpowerhouse, helping to build our South Florida communities.

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From Brick and Mortar to Click and Mortar

Let’s get digital, folks. And by that we mean, let’s channel the Eye of the Tiger and take brick and mortar to click and mortar with all your marketing collateral and supply management needs.

Are you ready to take command of your brand? To boost your marketing impact while still maintaining your brand standards and controlling costs?

Enter the PCIOI resource portal that combines the same automation you would see in a manufacturing plant, with the sophistication of online tools that are fully integrated. Anyone you authorize in your network can access and order materials online with a single sign-on. You set up user roles, permissions, and approval levels in the portal – so you can be confident that anything they can access is what they are authorized to use. 

More power to you…automation allows you to maximize your print spend by keeping better visibility and control of your marketing inventory. So, if there’s a new product launch down the road, or vertical specific details that need to be highlighted, you can leverage our print-on-demand services and ensure you update your materials accordingly so the information you are presenting is always current and up to date.

And to quote Rocky Balboa, that’s how winning is done.

#PCIOIpowerhouse

There’s a Business Case for Business Continuity

There’s a Business Case for Business Continuity

5…4…3…2…1…no, that’s not the countdown from Mission Control, but it very well could be. Companies today face an unprecedented number of potential exposures and they must be armed and ready for the punch.

Having a Business Continuity plan in place, especially if you are a B2B provider (like we are), to help mitigate those risks is more than smart business; it’s the right thing to do to promote corporate resilience in the face of potential disruptions to the business,

A business continuity plan should include executive succession planning, emergency preparedness and disaster recovery. This will ensure your company has critical back up and resiliency in the hours, and days, after a threat.

Here we offer up a few reminders as to why a plan should be part of your business’ master plan:

  1. It’s about the business – Businesses should look beyond its service portfolio and communicate the plan to clients. Chief among these is having the right technology and security systems in place to protect both physical and intellectual property
  2. It’s about planning and practice – A plan is only helpful if it works. We’ve got ours on repeat, especially now that hurricane season has started. A pre-defined business continuity plan maximizes the chance of a successful recovery by eliminating hasty decision-making under stressful conditions.
  3. It’s knowing who’s on first – and knowing what’s on second (noooo, it’s not the Abbott + Costello shtick; there’s nothing funny about business continuity). Having clearly defined roles help bring a daunting task down to size.
  4. It’s about reflecting your company's culture – Clients demand uninterrupted access to critical data. Having safeguards in place, and testing them each year to make sure they are effective and flexible, is the cost of doing business in today’s on-demand marketplace.
  5. It’s more than technology – Along with having data colocation, businesses should consider having other details in their continuity plan for facilities, equipment and inventory.

So that’s it in a nutshell. Dare we suggest that if you keep these tips in mind when planning your plan, you’ll be business-continuity-game-strong when the need arises…and we sure hope it doesn’t.

#PCIOIpowerhouse

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Blog That

It’s a Momtra we’ve held onto since Kindergarten: go in there, introduce yourself to everyone and connect with one or two friends.The same is true about blogging – although one or two friends can easily be communities of like-minded people who want to hear your story. It’s important for brands to put their best face forward, reach across the World Wide Web and start an open and honest dialogue with consumers. Blogs provide that opportunity to take an offline conversation – online – in an effort to deepen the connection with our customers (we’re hoping you’ve got that loving feeling for ours)!

At a recent brand activation for a client (it didn’t hurt that it was a blogger conference), we had the opportunity to make genuine, direct connections with other leading brands and put a friendly face behind them. We also discussed trends and shared best practices and hosted social gatherings via live stream interviews.

So where are we going with this? Well, if your company doesn’t already have a blog, start one. And if it does, get on there more often and get a conversation going.  We leverage ours to showcase recent projects and discuss what’s new in the PCIOI world. Admittedly, we, too, need to do it more often. Lest we not forget that blogs create opportunities for sharing. Whether your audience likes it, emails it or Tweets it, they are validating your content – and validating you as a thought leader. 

So go ahead. Dish it. Tell us what you want to see and hear. These blog posts are not about us. They’re about you.  Wanna collaborate? Comment below. Need help blogging? We’ll help power one up for you.

In the meantime, don’t mind us; we’ll be brainstorming our next post.

#PCIOIpowerhouse

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Powerful Recognition For Our Powerhouse

NEWS FLASH: Postal Center International (that’s our parent company) was seen mixing and mingling with South Florida’s Business elite at the South Florida Business Journal’s “Business of the Year” signature awards dinner last night. That’s because we were named one of three finalists tapped for the prestigious title in the $50 to $100 Million In Revenues Category. While we didn’t win (kudos to you, Hypower!), we are both proud and honored to have been nominated.

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Our President Ismael Diaz said it best: “We are continually redefining the space we work in – at each of our facilities and within our industry. We push the envelope, literally and figuratively, when it comes to the level of service we provide our clients, as well as the dedicated focus we place on having the right people, equipment and processes in place to ensure we deliver at the highest standards.”

And that’s just why he’s at the top of this #PCIOIpowerhouse. He is laser focused on an aggressive acquisition plan, as well other capital investments and operational enhancements to grow our business. In fact, in the last two years, PCI has tripled its revenue and profits while laying the foundation for new growth, which will ultimately benefit the South Florida economy and its labor force. Chief among these has been technology. In addition to hiring a new Chief Information Officer to oversee the IT infrastructure and security across the Company’s family of brands, PCI has made several enhancements to the existing IT network and infrastructure to increase speed, performance and responsiveness.

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The Company also received SOC2 Certification that allowed for the implementation of internal controls, security practices, policies and procedures to manage the flow of data throughout its organization for those clients in highly regulated markets. To support this, security cameras were installed to optimize visibility facility-wide; access control systems were placed at all entry points to provide restrictive access and tracking facility-wide; all network security endpoints were hardened to ensure encryption, best practices and data integrity are maintained; and security training of all employees and in-depth security review and background checks were conducted on all employees with access to sensitive data.

Additionally, the Company received G7 certification, which is an industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this helps the Company’s clients ensure brand consistency across each print run.

Above and beyond this, PCI invested in new equipment, which offer a wider print range and help more efficiently deliver on one-to-one marketing initiatives. It also added an inserting system, which allows letters and flats to be processed on the same system. Barcode scanning, optical mark reading (OMR), 2D barcode scanning and optical character recognition (OCR) are now supported.

All together, these investments have positioned PCI’s family of brands to better serve clients (that’s you!), allowing for unmatched accountability, greater efficiency and streamlined decision-making (and, that’s a win for us).

Watch out, South Florida Business Journal. We are coming back for round 2 – bigger, faster, stronger. That’s just what you can expect from the leading print, mail and marketing solutions provider!

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You Need GREEN

Nah, not that kind of green. While that one can help improve your bottom line, the bottom line is THIS GREEN will make right by you, your business and our community – and who doesn’t love Mother Earth?

Truth is when employees feel connected to a purpose beyond profit, they can improve the company culture, as well as the bottom line. According to a National Environmental Education Foundation study, companies that approach employee engagement by creating a culture of sustainability saw gains in talent attraction, employee productivity, community recognition and brand strength.

And while we are no change makers, we do like to lead by example and help our clients make the right choices when it comes to eco-friendly and sustainable papers. As the first company of its kind to be triple certified in South Florida, we are proud to offer FSC, SFI and PEFC papers and to support industry-leading sustainability efforts. As a family of brands, we leverage energy-efficient equipment and forward-thinking technology that save on printing inks and processing chemicals. Our robust recycling program covers items from toner cartridges to printing plates to, of course, paper. We use non-toxic chemicals, vegetable-based inks and paper that is sourced from well-managed forests and processed in mills that adhere to strict environmental standards.

And while we celebrate Earth Day every day, we have marked the day each year by gifting our employees seeded cards, orchids, lucky bamboos and the like. This year we made our mark in green by planting two trees with a special plaque to commemorate the day.  We also produced a brochure entitled “Rethinking How We Work: Eco-minded Solutions for Today’s Business” that was featured as an insert in The Miami Herald.  It’s also a direct link to the Green section of our website, so check it out.

So remember, while making green is important, being green can mean the future of your business.

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What's Your Finish?

In today’s print-savvy world, there are endless possibilities to the finishes you can apply to your print piece. The good news is (and who doesn’t love good news?) is that you don’t have to pick just one; there are a few options that can be combined to make a unique piece.

To start, it is helpful to know what each finish entails, what it is commonly used for and what overall impression you plan to make.

Fair warning, here is where it may seem like information overload, so grab a cup of coffee, maybe two.

Embossing raises images to provide a three dimensional effect. This finish is refined but does add enough depth and texture to make the piece eye-catching and interesting to touch. Embossing is commonly used for business stationery including business cards, letterheads, greeting cards and invitations.

While embossing raises images, letterpress indents images and text, leaving an impression in the paper, with or without ink. Letterpress was invented in the mid-15th century making it a timeless printing method. Like embossing, letterpress is used for business stationery as it portrays a professional image.

Foil stamping is the application of metallic foil on to a solid surface by using heat and pressure. Popular foil colors are gold, silver and copper. This method is used to add a bit of luxe and glam (ooh la la!) to a final piece. Foil stamping is most popular among business cards, greeting cards, especially holiday cards and invitations. 

Just checking in here, are you still with us?

Varnishing involves adding a liquid coating to a printed surface to add a clear, glossy, matte, satin or neutral finish. The great feature about varnishing is that it gives a consistent texture, but does not add much weight to a finished product. This finish is used to make colors appear brighter and richer so common uses are brochures, flyers, catalogs and booklets.

Lamination is where a plastic film is heated onto the paper and adds a gloss, silk or matte finish as a protective layer of coating. Unlike varnishing, it does add a bit of weight. This finish should be used on items that will be handled frequently such as presentation folders, booklet covers, catalogs and postcards.

Selecting the right finish for your printed piece is a fundamental part of the design process so working with your marketing communications partner (enter Original Impressions) to convey the overall style you want is important.

Did we mention that we are the single-source solutions provider for all of your print, mail and marketing needs?

We know print finishes and help make that decision easy for you. After all, the printed piece is the impression maker and we know how to make the right impression.

#PCIOIpowerhouse

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Heart Your Employees Every Day

With Valentine’s Day behind us (hang on there, Cupid, don’t sign off just yet), there’s still plenty of reasons to put pen to paper – and oh how our love affair for ink on paper still burns strong. In fact, Valentine’s Day and paper have been going steady for more than a century since Hallmark first offered greeting cards for the lover’s holiday in 1913.

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Fast forward to today, and Original Impressions’ got you covered with one of your most important stakeholder groups – employees. Employee engagement is essential in reducing turnover, improving productivity and creating brand ambassadors. It reinforces that the company is dedicated to treating employees the way it wants them to treat its clients. It also fosters a personal connection to the brand: they see it, understand it and believe in it. 

And what better time to show our employees some love than on the love-filled holiday? To celebrate, we created swoon-worthy V-Day cards and custom branded chocolates and hand delivered them to each and every employee. These came with a message of gratitude for our greatest ambassadors who are showing – and sharing – the love on the front lines with each of you, every single day. And while that may seem simple that simply gave our employees another reason to love us.

And pen goes to paper for their birthdays and corporate anniversaries with custom-designed cards that are sent directly to their homes to mark the milestone with a special wish, kudos and/or congratulations.

There’s just something about the touch and feel of thick cover stock paper – and when they look as good as ours, well, that’s a card worth its weight in, yup, you guessed it, paper.  

Clients are an important stakeholder group too (eh hem, that’s you!) We sent out an eblast to mark the big V, thanking you for the work you give us day in and day out and asking that you share the love by referring us to colleagues and friends. So if you didn’t get the email it was all about how we HEART you and want you to refer a friend. So go ahead and do it. We’ll give you a complimentary set of business cards.    

So whether you’re writing a corporate greeting or signing a card to your employees, save a little of love for paper (and Original Impressions). We heart you and never take your business for granted.

xoOIxoOI

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You Talking to Me? Yes, You.

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You Talking to Me? Yes, You.

    We’re 13 days into the New Year and with that comes the inevitable (and dreaded), “Where are you on your goals and objectives setting?” question #sorrynotsorry

    Truth be told, we’re all just getting back into the swing of things after the holidays, but setting new goals, new strategy and quite possibly new tools for customer engagement is a priority. Ever heard the saying: “What gets measured gets done?”

    It’s time to get to work, people, and we can help. We are visual storytellers and welcome the opportunity to help you tell yours through a variety of brand communications that spark conversation, drive relevance and build engagement. Enter Variable Data Printing (VDP) and social media.  

    1.   Be there for your customers…literally. Newsletters are a great way to regularly engage customers. Personalized content and images can create highly targeted, highly relevant pieces. And that means a higher ROI.

    2.   Be in their mailbox (and by that, we mean take it back old school). Direct mail that shows you know and care about them and their preferences is a great way to keep them engaged. This means identifying data points like their age, hobbies or purchasing habits. Above all, remember that engaging customers is not a one-time deal. It is a commitment to developing a relationship that is cultivated over time.

    3.   Social media is also a great way to showcase company culture and tell stories behind new products or services. In addition to opening the lines of communication, it also offers the benefits of analytics, which help brands zero in on their target audiences and figure out the effectiveness of their messaging; and drives customer loyalty, which rewards them for staying in touch

    And there you have it, folks. We challenge traditional thinking and timelines by streamlining the creative and production processes into one schedule – and complement it with a portfolio of fully-integrated services that help make the impossible, possible. #score

    Yeah, we’re basically the undisputed, single-source solutions provider for all your print, mail and marketing needs, so forgive us when we tell you, we have our own to-do list to tend to now…and you’re up next.

    That’s right. We’re talking to you.

    #PCIOIpowerhouse

     
     

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