Heart Your Employees Every Day

With Valentine’s Day behind us (hang on there, Cupid, don’t sign off just yet), there’s still plenty of reasons to put pen to paper – and oh how our love affair for ink on paper still burns strong. In fact, Valentine’s Day and paper have been going steady for more than a century since Hallmark first offered greeting cards for the lover’s holiday in 1913.


Fast forward to today, and Original Impressions’ got you covered with one of your most important stakeholder groups – employees. Employee engagement is essential in reducing turnover, improving productivity and creating brand ambassadors. It reinforces that the company is dedicated to treating employees the way it wants them to treat its clients. It also fosters a personal connection to the brand: they see it, understand it and believe in it. 

And what better time to show our employees some love than on the love-filled holiday? To celebrate, we created swoon-worthy V-Day cards and custom branded chocolates and hand delivered them to each and every employee. These came with a message of gratitude for our greatest ambassadors who are showing – and sharing – the love on the front lines with each of you, every single day. And while that may seem simple that simply gave our employees another reason to love us.

And pen goes to paper for their birthdays and corporate anniversaries with custom-designed cards that are sent directly to their homes to mark the milestone with a special wish, kudos and/or congratulations.

There’s just something about the touch and feel of thick cover stock paper – and when they look as good as ours, well, that’s a card worth its weight in, yup, you guessed it, paper.  

Clients are an important stakeholder group too (eh hem, that’s you!) We sent out an eblast to mark the big V, thanking you for the work you give us day in and day out and asking that you share the love by referring us to colleagues and friends. So if you didn’t get the email it was all about how we HEART you and want you to refer a friend. So go ahead and do it. We’ll give you a complimentary set of business cards.    

So whether you’re writing a corporate greeting or signing a card to your employees, save a little of love for paper (and Original Impressions). We heart you and never take your business for granted.


You Talking to Me? Yes, You.

You Talking to Me? Yes, You.

    We’re 13 days into the New Year and with that comes the inevitable (and dreaded), “Where are you on your goals and objectives setting?” question #sorrynotsorry

    Truth be told, we’re all just getting back into the swing of things after the holidays, but setting new goals, new strategy and quite possibly new tools for customer engagement is a priority. Ever heard the saying: “What gets measured gets done?”

    It’s time to get to work, people, and we can help. We are visual storytellers and welcome the opportunity to help you tell yours through a variety of brand communications that spark conversation, drive relevance and build engagement. Enter Variable Data Printing (VDP) and social media.  

    1.   Be there for your customers…literally. Newsletters are a great way to regularly engage customers. Personalized content and images can create highly targeted, highly relevant pieces. And that means a higher ROI.

    2.   Be in their mailbox (and by that, we mean take it back old school). Direct mail that shows you know and care about them and their preferences is a great way to keep them engaged. This means identifying data points like their age, hobbies or purchasing habits. Above all, remember that engaging customers is not a one-time deal. It is a commitment to developing a relationship that is cultivated over time.

    3.   Social media is also a great way to showcase company culture and tell stories behind new products or services. In addition to opening the lines of communication, it also offers the benefits of analytics, which help brands zero in on their target audiences and figure out the effectiveness of their messaging; and drives customer loyalty, which rewards them for staying in touch

    And there you have it, folks. We challenge traditional thinking and timelines by streamlining the creative and production processes into one schedule – and complement it with a portfolio of fully-integrated services that help make the impossible, possible. #score

    Yeah, we’re basically the undisputed, single-source solutions provider for all your print, mail and marketing needs, so forgive us when we tell you, we have our own to-do list to tend to now…and you’re up next.

    That’s right. We’re talking to you.



    HO HO HOoray for Holiday Gift Giving!

    Need a corporate gifting idea everyone will love? Take a page from our playbook — and do it with a branded style your clients will love + remember you by every single day.

    Desk calendars, wrapping paper, journals + photo props have topped our list year after year (oh how we love ink on paper, the hallmark of our business). Once again, this year’s theme – Let Your Light Shine Bright – sets iconic graphics reminiscent of each month in a fun, whimsical fashion. On trend + on brand is the way we do it + who doesn’t love lights at the holidays? (and without giving too much away, do remember to check out our holiday card for an illuminating message (can you hear the sounds of sleigh bells ringing and Yule tide carols caroling?)

    And while we do all of this here because we can, corporate gift giving is important. So whether you follow our custom-made route, or choose the more traditional, experiential or simple statement gift, you can do no wrong. ‘Tis the season for spreading holiday cheer + we hope that our gift does just that.  They say it is better to give than to receive + we truly couldn’t agree more. 


    The Gift of Giving

    The Gift of Giving

    We’re making our list.

    We’re checking it twice.

    And it’s a good thing, because the holidays seem to get here faster + faster each year. And although retailers start lining their shelves with holiday favorites, glittery gifts, candles, linens + lights in early October, we start brainstorming, designing + producing our client holiday gift package in July to ensure we give our clients unique + useful gifts that will remind them how incredibly thankful we are for their continued business.

    Of course, we also like to remind them of our oh-so-many services, so everything we do, we do in house (think along the lines of homemade gifts are the best…wink, wink). That’s because we design, print, produce + hand kit each one in the true spirit of gift giving – and at the risk of sounding cliché, we gift from the heart of our business (i.e., ink is to paper as turkey is to football). They go hand-in-hand.   

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    To spice things up this year, we are delivering part 1 of our holiday gift package this week. Our highly-coveted desk calendars are back by popular demand + are themed Let Your Light Shine Bright to help light the way to a fresh, creative new year. As we embark on this Thanksgiving holiday, keep in mind that every day is a day to give thanks for new partnerships, colleagues, friends + family. For these, we are so very thankful.

    So unwrap your calendar today + let your light shine bright -- year round.


    Original Impressions, a Postal Center International Company, Announces Technology Enhancements to Secure the Management and Processing of Your Business Critical Data

    Today Original Impressions (OI), a Postal Center International (PCI) company, issued a press release to the media announcing it has put into place measures that will help bolster the reliability and security of its technology infrastructure in an effort to manage and process your business-critical data. Our new leadership team announced these enhancements as part of a series of investments that will drive the organization into the next phase of accelerated growth. Following is the press release:

    Original Impressions (OI), a full service marketing communications company, owned and operated by Postal Center International (PCI), the largest, state-of-the-art transactional printer, postal and mail processing service organization, today announced the successful completion of the Service Organization Control (SOC) 2 audit. Conducted by Berkowitz Dick Pollack & Brant, a leading certified public accounting firm, the audit affirms the Company’s security practices, policies, procedures and operations meet the SOC 2 standards for security, availability and confidentiality.
    “Since purchasing Original Impressions six months ago, we have made critical investments in the business that will help to ensure our clients’ evolving needs are met while driving efficiencies – and accountability – at every level of the business,” said Ismael Diaz, president, Postal Center International. “Our goal is to reinforce our policies and procedures to ensure compliance with the law, as well as openness and accountability with our clients, employees and vendor partners.”
    The SOC 2 report verifies the existence of internal controls, which have been designed and implemented to meet the requirements for the security principles set forth in the Trust Services Principles and Criteria for Security. It provides a thorough review of how Original Impressions’ internal controls affect the security, availability and processing integrity of the systems it uses to process users’ data and the confidentiality and privacy of the information processed by these systems. This independent validation of security controls is crucial for clients in highly regulated industries.
    In addition to SOC 2 compliance, Postal Center International has made a number of technological enhancements to bolster the reliability and security of Original Impressions’ infrastructure. These include additional layers of redundancy to the Company’s enterprise-wide network architecture; security cameras to optimize visibility facility-wide; and robust and reliable high-speed cabling to ensure rapid and consistent connectivity and transmission of data for real-time delivery.
    “These comprehensive solutions are part of a broader, more reliable technology strategy that plays a key role in the integration and optimization of the critical systems that make our business operate,” said Diaz. “These additions, while helping to meet our current needs and plan for seamless technology add-ons and changes in the future, place our clients and, the business they entrust us with, at the forefront of all that we do.”

    # # #

    You Down With PCI/OI? Yeah, You Know Me.

    You Down With PCI/OI? Yeah, You Know Me.

    If you aren’t + you don’t, you will. At least that’s our hope, as we launch our newsletter PCI/OI Insights (fireworks, please!). It’s your source for PCI + OI news, delivered in a flash, quarterly to our employees + you, our beloved clients. Our newsletter places you on the inside track + lets you power up on hot happenings, client news (yes, that’s you!) + testimonials (do share!), colleague anniversaries + milestones and much more – basically, all the things that make us the #pcioipowerhouse that we are. 

    Let’s face it. Executing an effective communications strategy is vital in today’s connected world + newsletters feel personal, because they arrive in your inbox + over time develop into an on-going relationship. Quite candidly, we’re hoping after you read this first issue due out this week, you’re hooked on us like white on rice. And, that out of those 35 or so emails waiting for you in the a.m. that you’re actually going to open + read ours as one of the five you commit to.

    If by now, you’re not ready to change your Facebook status to “In a relationship with PCI/OI,” we hope our newsletter will convince you. Oh by the way, if you need us to help build a community around your brand via a corporate newsletter, sign us up. We will write + design yours. It’s simple + once you do, it can run on autopilot.

    So check your inbox, you just might have mail.



    Did You Say “Custom?” Yes, Please.

    Did You Say “Custom?” Yes, Please.

    When clients say, “challenge.” We holla, “bring it on!” And do we ever?

    We’re talking eye-catching turntable invites that place the recipients’ name in metallic “lights” + “spot on,” on-the-spot awards that beckon “Lights. Camera. Action.” from every angle.

    Uhm, yeah. That’s just how this print house turned marketing communications partner chooses to step up its client game when presented with any project. Oh, and do tell us it’s due within days. We work best under pressure. It’s just how we roll, literally, on sheets + sheets of acrylic, PVC, coroplast – any substrate imaginable – thanks in large part to our large format presses.

    Case in point. This custom invitation for Dr. Pepper plays off the love for vinyl on PVC-turned 33 rpm record. Each recipient’s name is printed in silver metallic vinyl via variable data printing a la “their own album.” The record label reads the event details like a best-played song sheet. And don’t forget the custom jacket + shrink wrap. These are sure to win “Album of the Year.” Fiction? Of course, but #truth if you ask us + Dr. Pepper.


    Now from song to movies. Our friends at Prudential asked us for an award to honor The American Black Film Festival’s 20-year anniversary of celebrating African Americans in film. Do you think we would provide an off-the-shelf piece? Nope. Only custom here. We created a one-of-a-kind acrylic movie clapboard set atop an acrylic film reel complete with vinyl film strip. And the award for Best Supporting Partner goes to? Yours truly.

    The End.


    Ahem, Your Brand Is Showing

    Ahem, Your Brand Is Showing

    Many companies don’t think twice about allocating budgets to ad campaigns, so why do so many of them take pause when part of that budget is assigned to environmental branding? Truth is, employees are the most important ambassadors + reinforcing the brand experience on the “four walls” of the business helps inform, inspire + align them through a choreographed solution that combines message, image + voice. There we said it…the trifecta of branding.

    When employees are inspired to tell your brand story, they’ll be motivated to live it. Just ask us. We know firsthand. The tables got turned when we set out on our environmental branding journey for our executive offices. We honed in our Mission, Vision + Values; our map that depicts just how big we are {we did mention that we are a powerhouse, didn’t we?} and our new hashtag – oh my! We updated the look + feel of our offices where it matters most – where employees work, eat + break. And, they love it.

    Every brand has a story + we help you tell yours. Count on us to create high-impact, branded environments throughout your corporate office or retail outlets. Our efforts are centered on the premise that employees listen + learn with their eyes, which leads to higher employee satisfaction + retention + increased productivity, which translates into less time at the water cooler + more eyes on the prize – your brand, of course. So how do we recruit + retain the best talent, you ask? Well, maybe you should take a look – and listen – to our walls.



    This Sign Is Our Sign

    This Sign Is Our Sign

    OMG! The National Park Service turns 100 this year and to celebrate, the
    Coral Gables Museum installed an exhibition that commemorates South Florida’s four national park treasures: the Everglades, Biscayne and Dry Tortugas National Parks + Big Cypress National Preserve. Experiential in approach, the exhibition showcases natural + cultural objects, artwork + film to elevate awareness of our national parks with the hope of motivating action toward their continued protection.

    So how do you pay homage to 100 years of grandeur? Well, it starts with master planning + exhibit design, media design, graphic design, branding + a series of print communications that, layer after layer, help tell the National Park Services’ South Florida story in a high impact way. Our Sign team got into the mix by using a variety of substrates such as cut vinyl, printed vinyl + black foam board to ensure that the Museum’s exhibition is a highly choreographed ode to Florida history.

    So dance on over to the Museum to check it out…it just may get you humming our version of the beloved song by Woody Guthrie…this Sign was made for you and me.


    Ready. Set. Prep!

    Ready. Set. Prep!

    They say great minds think alike.

    Two is better than one.

    It takes two to tango.

    The same is true for data security, especially as Hurricane Season inches closer. Uhm, hello, June 1.

    Data collocation + disaster preparedness planning provide our clients with the peace of mind that their data will be safe, secure + accessible in the event of a natural disaster or other emergency situation. We work with many of the leading local, national + global industry leaders who demand uninterrupted access to their critical data. So offering these safeguards is just the cost of conducting business in today’s “on demand” marketplace + one of the many unique value-added services we offer clients.

    Enter #PCIOIpowerhouse. In addition to data collocation, we safeguard our clients’ printed collateral, inventoried materials + the like by taking the following measures:

    We power up both the OI + PCI facilities with multiple generators, capable of providing uninterrupted power.

    We keep it moving by having OI + PCI managers who live within three miles of the facilities ready for rapid response + assessment of operational functionality – they are also trained to serve as emergency courier drivers to fulfill regular courier operations + routes.

    And should the need arise, OI can leverage PCI’s Ft. Lauderdale + Orlando facilities to cross pollinate + duplicate storage of electronic + other key back-up data, courier route information, production schedules, etc.  - each location is equipped to provide complete back-up capabilities to the other in the event disaster strikes.

    Above + beyond this, PCI, OI’s parent company, maintains a strategic partnership with an out-of-state company whose business capabilities mirror those of PCI + OI who can offer complete back-up capabilities.

    And that’s how we put the <<POW>> in powerhouse (insert fist pump here)! Our efforts enhance our business support by improving backup quality, restoring speed + increasing productivity in the hours + days immediately following a disaster.

    So here’s to a safe + mild 2016 Hurricane Season.